Location: Amsterdam
Reports to: Marketing Director

Language Requirements: Dutch & English

As our Product Marketing Manager, you will bridge the gap between marketing, product, and sales; owning go-to-market campaigns, product positioning, and messaging to ensure our products and services stand out in a rapidly evolving market.

You will translate technical innovation into customer value, helping shape our story, drive adoption, and equip our commercial teams with the tools they need to succeed.

What you will do:

Go-to-Market Strategy & Launches (new products)

• Develop and execute go-to-market (GTM) campaigns for new products and service.

• Coordinate launch activities across marketing, product, and sales teams.

• Define target segments, value propositions, and messaging frameworks.

Product Lifecycle Marketing

• Drive marketing strategies across the entire product lifecycle—from launch and growth to maturity and renewal.

• Collaborate with Product and Sales to identify upsell, cross-sell, and retention opportunities.

• Refresh positioning and campaigns as products evolve, ensuring ongoing relevance and market differentiation.

• Monitor product performance and customer adoption to inform future marketing and product decisions.

Positioning & Messaging

• Craft clear, compelling product positioning and narratives tailored to key audiences (B2B, fleet operators, property developers, utilities, etc.).

• Translate technical product details into customer-centric benefits.

• Ensure brand and product consistency across all communication channels.

Market & Customer Insights

• Product-market fit

• Conduct market research and competitive analysis to identify trends, opportunities, and differentiation points.

• Gather customer and sales feedback to inform product management and marketing strategies.

• Collaborate with Product Management to influence roadmap prioritization based on market needs.

Sales Enablement & Demand Generation

• Create and maintain sales enablement materials—presentations, product sheets, FAQs, and competitive battlecards.

• Partner with the sales team to align messaging and support lead generation campaigns.

Cross-Functional Collaboration

• Serve as the key liaison between Product, Sales, and Marketing.

• Ensure timely communication of product updates, feature releases, and positioning changes.

• Support internal training and knowledge sharing to drive commercial alignment.

Who we are:

Easee is a Norwegian green-tech company founded on a simple but powerful belief:
When people thrive, innovation thrives.

We develop products that simplify electrification and empower installers, partners and customers. Our ecosystem paves the way for a smarter, more flexible power grid -designed for the future.

We were founded by three entrepreneurs in 2018 and have grown into one of Europe’s leading EV charging manufacturers. Through it all, we’ve stayed true to our culture: Dare, Care, Deliver.

We dream big. We treat people with kindness. And we build technology that matters.

What's in it for you:

• Work with passionate people across borders.

• Working for one of the biggest AC EV charging companies in Europe, with products loved by installers. You Shape a fast-growing, impactful market.

• Amsterdam based, international context (global role).

• You sit at the intersection of Product, Marketing, and Sales, working closely together with different departments.

• Be part of a culture where curiosity, courage and kindness guide the way.

We think you'll thrive if you are:

• An excellent stakeholder management and communication skills.

• Structured, proactive, and results-oriented approach to work.

• Strong project management skills.

• Fluent in Dutch and English (written and spoken); another European language is a plus.

What we are looking for:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.

• 5+ years of experience in product marketing, B2B marketing, or go-to-market roles, preferably within EV charging, energy, mobility, SaaS or affiliated businesses.

• Experience working closely with Product Management and Sales teams, acting as the bridge between technical innovation and commercial success.

• Demonstrated ability to translate technical features into clear customer benefits for diverse audiences (e.g. fleets, property developers, utilities, B2B buyers).

• Proven ability to manage multiple initiatives simultaneously and deliver results in a cross-functional, matrixed environment.

Bonus points if:

You enjoy interacting with people and have a welcoming attitude.

You are experienced with product/tech companies, preferably EV charging or affiliated business (energy/software/OEM,etc).

Before you apply:

Easee is growing fast. Joining us means being adaptable, collaborative, and ready for new challenges as we scale. If you like having influence, enjoy solving problems, and love the idea of building something bigger than yourself - you’ll fit right in.

Application deadline: 26.01.2026